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Giada Colagrande
Giada Colagrande was born in Pescara, Italy, on October 16, 1975. She completed her high school studies in Italy, Switzerland and Australia. In 1995 she moved to Rome where she attended the University of Rome, “La Sapienza” and began directing videos on contemporary artists.
In 1997 she directed her first short film Carneval.
In 2001-2002 Giada Colagrande wrote, directed and starred in her first feature film Aprimi il cuore (Open My Heart). It opened at the Venice Film Festival 2002, and then was selected by many festivals including Paris Cinéma 2003 (Prix de l'Avenir).
“Before It Had a Name” is the title of an American radio show from a few years ago.
It told stories of things and events before they had a name, and how the name determined the perception and comprehension of the thing itself. Imposing a nature, often different and always simpler and reductive of its original nature, which is mysterious and indefinable.
The movie was born from this idea, as if it was another episode of the same series, another story of “Before It Had a Name”.
The main characters are an Italian woman, an American man and a rubber house. In telling their story I looked for the impossibility of defining them, for exploring without judging. I tried to imagine Space, Memory, Fear, Love, and maybe also Madness, before they had a name.
(Giada Colagrande)
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